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Project Summary



DNX Bar is a meat-based energy bar founded by John Rooney.

For this project, we weren’t originally tasked with anything in particular other than “help with social media.”

After working with DNX for a few weeks it became clear that we simply needed to get more people to try the bar – there just wasn’t enough market penetration.

We suggested a “free bar” campaign.


For the DNX free bar campaign, we built out a simple one page landing page.

To get a free bar, visitors to the page had to share quite a bit of contact information, including full name, email address, phone number, and mailing address.

To promote the free bar we ran ads on Facebook.

  • Landing Page Design & Build
  • Email Marketing
  • Social Media Marketing (Paid Social)
  • Lead Generation


The free bar campaign, despite a limited budget, generated just under 1,000 visits to the landing page, over 200 of which signed up for a free bar, providing a wealth of valuable marketing data for future outreach.

  • 976 visits to landing page
  • 204 free bar sign ups
  • 32% conversion rate
View DNX Bar Landing Page