Dusk Music Festival
For the 2018 Dusk Music Festival in Tucson, Soapbox was hired to help manage, grow and produce content for all of Dusk’s social media platforms, as well as produce content on the main site.
We combined regular organic posting with articles and paid social to grow the fanbase and share fun, useful content related primarily to the 2018 festival’s performing artists.
- Regular articles on festival website
- Social media posts linking to articles to drive traffic
- Paid campaign to boost following
- Interface with festival organizers and specific artists for performing artist shout-out posts
- Produce short eye-candy video clips for stories and in-feed posts
We were able to grow Dusk’s social following by 20% and increase traffic to the website.
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